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Legal Aspects of Marketing in India
By:V. V. Sople
Published on 2007-01-01 by New Age International

The Book Covers Indian Laws, Which Influence The Marketing Decision Making Process In The Business Organizations. The Provisions Of The Laws Are Explained And Supported By The Court Judgments In The Form Of Cases At The End Of Each Chapter, Keeping In View The Requirements Of Dbm, Pgdba, Mms And Mba Students Specializing In Marketing Management. This Book Is Designed To Prepare The Students Of Marketing To Understand The Legal Implications Of Their Day-To-Day Or Strategic Decisions In Product Or Service Marketing. He Need Not Be A Legal Expert, But He Should Have Enough Knowledge About The Laws Of The Land To Avoid Two Things, One Falling Into The Legal Trap And Two To Face The Consequences Like Imprisonment, Penalty Or Defamation For Himself And For The Organization He Is Representing.The Book Starts With Chapters On Basics Of Law, Various Indian Acts Influencing Marketing And Consumer Rights. The Major Acts Like Consumer Protection Act, Competition Acts, Sales Of Goods Act, Hire Purchase Act, Contract Act And Negotiable Instruments Act Are Covered In Details. A Chapter On Intellectual Property Rights (I.E. Patents, Copyrights, Trademarks, Designs And Geographical Indications) Covers Various Indian Acts For Protecting These Rights In Light Of Trips Provisions Enforced Through Wto (World Trade Organization) In The Member Countries. Separate Chapters Are Devoted To Each Of The 4Ps Of Marketing (I.E. Product, Price, Promotion And Place) To Cover The Provisions Of Various Acts To Curb The Prevailing Unfair And Restrictive Trade Practices In Marketing Of Goods And Services. The Book Covers The E-Marketing Legislation To Curb The Fraudulent Practices In Cyberspace. The Book Ends With A Discussion On 'Marketing Abuses With Some Ethical Question Marks' In The Last Chapter.In Nutshell The Text Presents A Comprehensive Treatment Of Legal Provisions In Various Indian Acts And Its Implications In Marketing Decision-Making Process. The Book Provides Guidelines For Marketers, To Formulate And Implement Marketing Strategies Within The Legal Boundaries Of The Law Of The Land.This Book Is Designed For Both Marketing Practitioners And The Students Studying Marketing Management At Graduate Or Post Graduate Level Courses Of Dbm, Pgdba, Mms, And Mba, Conducted In Various Business Schools And Universities In India.

This Book was ranked at 27 by Google Books for keyword Aspects.

Book ID of Legal Aspects of Marketing in India's Books is lr6qsVeAG_MC, Book which was written byV. V. Soplehave ETAG "PlA4uvedozs"

Book which was published by New Age International since 2007-01-01 have ISBNs, ISBN 13 Code is 9788122415261 and ISBN 10 Code is 8122415261

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "256 Pages" is Printed at BOOK under CategoryMarketing

This Book was rated by Raters and have average rate at ""

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