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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By:Terence Shimp
Published on 2006-01-20 by Cengage Learning

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 4 by Google Books for keyword Aspects.

Book ID of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications's Books is 43pkuAEACAAJ, Book which was written byTerence Shimphave ETAG "FB9slvVBlFU"

Book which was published by Cengage Learning since 2006-01-20 have ISBNs, ISBN 13 Code is 9780324321432 and ISBN 10 Code is 0324321430

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "656 Pages" is Printed at BOOK under CategoryBusiness and Economics

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